This week, Dunne turned 20, and thanks to the new laws allowing student athletes to earn money through endorsements, she has been voted the best female moneymaker in American collegiate athletics.
Exploiting On3 Sports‘ “Proprietary NIL Valuation Metric,” which calculates the value of an athlete based on the money made by using his or her name, image, and likeness. This type of compensation was once forbidden by antiquated NCAA regulations intended to preserve collegiate athletics as unpaid amateur pursuits.
American gymnast and internet celebrity Olivia Dunne competes in artistic gymnastics. In 2017, she competed for the U.S. national gymnastics team. She has been training with Craig and Jennifer Zappa at ENA Paramus. She has over 5.5 million TikTok followers, 2.3 million Instagram followers and 25.5k Twitter followers, making her a well-known social media influencer.
Early Life and Career of Olivia Dunne
Olivia Dunne is a well-known gymnast and social media personality from the United States. She has a sizable fan base on both Instagram and TikTok.
She started her gymnastics training when she was 3 years old and began competing in junior elite competitions when she was 12 years old. In 2017, she became a member of the national gymnastics team for the United States of America, and she is presently enrolled at Louisiana State University.
In the year 2020, she signed up for TikTok with the intention of uploading videos of her gymnastics routines, and she quickly rose to prominence as one of the platform’s most followed producers.
On October 1st, 2002, Olivia Dunne was born in Westwood, New Jersey. She was brought up in Hillsdale, New Jersey, where she began her gymnastics training at the age of three and fell head over heels in love with the sport almost immediately.
Olivia is a huge shopper and even has a hand in designing her own leotards that she wears in contests. She is involved in every aspect of the process, from the initial ideas to the selection of textiles, which she does together with her coach.
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Olivia Dunne Net Worth
Olivia Dunne has gained a massive online following, but she has only just been able to monetize her popularity.
Until the National Collegiate Athlete Association (NCAA) amended its rules in August 2021 to allow its athletes to profit from their “name, image, and likeness,” Olivia was not authorised to capitalise on her social media following as a college athlete.
“The NIL rule change has always been a dream of mine, and I didn’t know if it was actually ever going to happen,” Dunne exclusively told The Post last October. “I think it’s great for female student-athletes in gymnastics like myself because there is really no professional league after college, so we can capitalise on our opportunities right now. It’s such a special thing. It’s like I’m part of history, all of us student-athletes are.”
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Since then, she’s racked up endorsement deals worth millions of dollars, including one with activewear company Vuori that Forbes estimated to be in the “mid-six figures.” NYpost reports that Dunne has an estimated net worth of $1 million. Dunne’s popularity on social media, as well as her athletic career and endorsement deals, account for the bulk of her income.
Excluding brand-sponsored transactions, a creator on TikTok may make as much as $10,000 every post. Depending on the brand in question, she may earn upwards of $10,000 for an Instagram sponsored post.
It is unclear how Ms. Dunne spends her money, but as an athlete, it is likely that she invests the bulk of her earnings in improving her performance on the field, whether through maintaining a healthy and sustainable lifestyle or by acquiring training equipment. She also has images of herself with her car, a $60k Jeep Wrangler.
How Much Does She Earn From Brand Endorsements?
She inked an exclusive brand collaboration with activewear brand Vuori in September, and in August she signed a representation contract with WME Sports. American Eagle, PlantFuel (a protein and supplements company), and Bartleby were among the other companies to sign multiyear contracts (a study tool and homework helper for college students, owned by Barnes & Noble).
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Dunne has signed one-time partnerships with companies like TooFaced, GrubHub, Madden/EA Sports, and the Nate app. Recently, she has worked with “Forever 21” on their Barbie line of apparel. Until now, it has been impossible to learn how much money she has made from her brand arrangements.